HubSpot Academy · checked September 26, 2026

AI SEO Course Review: SEO in the Age of AI

HubSpot Academy sells SEO in the Age of AI as a free self-paced program on AI search. The public page shows AEO, AI citation work, AI visibility tracking, entity SEO, classic SEO and link and mention building.

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Price

Free

Format

Self-paced

Level

Not stated

Certificate

What this AI SEO course covers

The course defines Answer Engine Optimization as optimizing content so AI platforms cite it, and has lessons on winning Google's AI Overviews and AI Mode and on winning answer engines. It teaches platform-specific ways to raise citations on ChatGPT, Perplexity and Gemini, including ChatGPT shopping and encouraging third-party brand mentions. Schema markup, building a brand knowledge graph for entity recognition, local SEO and refreshing existing content are covered, and HubSpot's AEO grader is used to assess visibility. The final lesson builds a 90-day AEO plan for measuring results. GEO, keyword research and backlink building are not named, and the page mentions no certificate.

Format and length

6 lessons, 31 videos, about 1 hour 50 minutes of on-demand video; also packaged as the SEO in the Age of AI Learning Path; no certificate is mentioned

Instructor

Crystal King

Price

Free (the same content is also offered as a free six-playlist learning path). It is one of 18 free programs in our data of 41.

Who it fits

Anyone who wants the vocabulary and fundamentals without spending money.
People who want a low-risk first step before paying for anything.

Skip it if

You want a single course to cover everything. No program in our data does.

AI SEO course alternatives

Answer Engine Optimization (AEO) Course (Free, self-paced). The public page shows AEO, AI citation work, AI visibility tracking, classic SEO and link and mention building.
AI SEO Course: Optimize for LLMs like ChatGPT (Free, self-paced). The public page shows AI citation work, AI visibility tracking, classic SEO and link and mention building.
Learning AI Search (The Free AI Search Optimization Roadmap) (Free, guide). The public page shows GEO, AEO, AI citation work, AI visibility tracking, entity SEO and link and mention building.

AI SEO coverage

7/11topics shown

7 shown, 4 not offered, 0 not shown on the public page.

GEO	No	Generative Engine Optimization or generative search visibility named in the curriculum
AEO	Yes	Answer Engine Optimization named in the curriculum
AI citations	Yes	earning or influencing citations, mentions or recommendations inside AI answers
AI visibility tracking	Yes	measuring AI visibility, mentions, citations or prompts
Entity SEO	Yes	entities, entity optimization or knowledge graphs
Classic SEO	Yes	keyword research, on-page, technical SEO or links
Links and mentions	Yes	link or mention acquisition
ChatGPT named	Yes	the public page names ChatGPT
Certificate	No	a certificate or credential on completion
Live support	No	live calls, live classes or instructor access
Community	No	a member community or group

Source: official page, read September 26, 2026.

FAQ

SEO in the Age of AI questions

How much does SEO in the Age of AI cost?

Free (the same content is also offered as a free six-playlist learning path). Checked on September 26, 2026.

Does SEO in the Age of AI include a certificate?

The public page does not offer a certificate.

Is SEO in the Age of AI good for beginners?

The page does not state a level. Read the curriculum outline before buying if you are new.

What are the alternatives to SEO in the Age of AI?

Similar programs in our data: Answer Engine Optimization (AEO) Course, AI SEO Course: Optimize for LLMs like ChatGPT, Learning AI Search (The Free AI Search Optimization Roadmap).