AI SEO Course Review: Off-Page SEO and AI Search Essentials with Semrush

What this AI SEO course covers

This is mainly a link building course covering backlink types, competitor backlink analysis, the Backlink Gap tool, outreach, content-first link building and toxic link audits. It was updated with an intro explaining how ChatGPT and Google's AI Mode are changing search. One lesson shows where LLMs pull information about your brand, how to find untapped citation sources, and how to earn mentions on the platforms AI systems trust, and another covers backlinks and mentions for AI SEO. GEO, AEO, entities and tracking AI visibility are not named in the lessons.

Format and length

18 listed lessons (including a feedback survey), about 73 minutes of video, with a final assessment and certificate

Instructor

Brian Dean and Rita Cidre

Price

Free (Enroll for free). It is one of 18 free programs in our data of 41.

Who it fits

• Anyone who wants the vocabulary and fundamentals without spending money.
• People who want a low-risk first step before paying for anything.
• Anyone who needs a certificate to show an employer.

Skip it if

• You need to measure AI visibility. The page does not show tracking lessons.

AI SEO course alternatives

• AI-Driven SEO Course (Intro to AI-driven SEO) (Free, self-paced). The public page shows classic SEO.
• Generative AI for SEO: Be the #1 Answer in AI Search (Free, self-paced). The public page shows classic SEO.
• Answer Engine Optimization (AEO) Course (Free, self-paced). The public page shows AEO, AI citation work, AI visibility tracking, classic SEO and link and mention building.